1 Sky Bet Extends English Football League Sponsorship Deal
alinehargraves edited this page 2025-10-21 16:43:33 +08:00


Sky Bet extends English Football League sponsorship deal

17 November 2017

30 Comments

Sky Bet has actually extended its multi-million pound sponsorship bet9ja's welcome offer with the Football League up until the summertime of 2024.

The gambling operation is the heading sponsor for the Championship, League One and League Two football divisions.

It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will try to prevent problem gambling through messaging on shirts, which clubs will benefit through more money.
bet9ja.com
The bet9ja's welcome offer, which deserves tens of millions of pounds, has actually remained in location because 2013.

Sky Bet stated it would be paying 20% more than it has actually done so far to extend the arrangement from 2019 to 2024.
bet9ja.com
this promotion code will make the 11-year bet9ja's welcome offer among the longest in expert sport, the firm said.

The Leeds-based operation, which consists of sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
bit.ly
The wagering industry has been under increasing analysis from the government, and from the regulator, the Gambling Commission.
bet9ja.com
Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship handle gaming firms.
bet9ja.com
However, competition organisers, and the clubs themselves, are free to take sponsorship from gambling firms.

The cash from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three divisions listed below the Premier League.

The chief executive of Sky Bet, Richard Flint informed the yohaig code BBC's Wake up to Money podcast that the English Football League utilized the income created to assist them run their daily operations.
bet9ja.com
He stated: "Without sponsorship from the betting industry there aren't a variety of sponsors happy to get included in football."
bit.ly
However, there are fears that increasing numbers of young fans are being exposed to betting adverts.
bet9ja.com
One of the findings of the BBC's yearly Price of Football study was that more young football fans bank on video games than play the sport.

About 95% of TV ad breaks in live football matches function at least one gambling advert, the BBC found in October.
bit.ly
In some matches, 40% of the adverts were for gaming.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gaming as part of the "When the enjoyable stops. Stop" project.

"From the play offs and including next season every t-shirt will have an accountable gaming message on the shirt sleeve and we're connecting that into a responsible gambling campaign beginning today, which consists of a television advert and perimeter boards at EFL games," he stated

The "When the enjoyable stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by some of Britain's leading bookies in reaction to public concerns about betting and betting addiction.

The head of the GambleAware charity, Marc Etches, stated that while it welcomed a commitment to do more to promote more secure betting, "the messaging needs to be much more explicit about the threat included than what the gaming industry currently proposes".

Reality Check: How much of an issue is issue gambling?

5 November 2017

23 October 2017